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Serving schools since 1989

The Best School Holiday Shop Fundraiser for Elementary Schools

Home of the beloved Natalie's Elf Shelf — one of the most trusted holiday shops for schools since 1989, now expanded to bring you even more holiday magic. For years, families, schools, and organizations have trusted Natalie’s Elf Shelf Holiday Shop for joyful, stress-free holiday shopping experiences. We’re excited to continue that tradition while introducing something new.
 
Office Phone Line is: 405-832-3711
 
Now, you can choose your holiday shop experience:
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Traditional, classic holiday vibes you know and love!

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Fun, whimsical, candy-land holiday vibes you know and love!

Everything You Need

A Complete Holiday Shop Program for Elementary Schools

A complete elementary school holiday shop program — volunteer-led, in-school, with gift items, free supplies, and digital tools included.

  • No upfront cost!

  • No Counting of Inventory

  • Free Supplies

  • Quality Gift Items $0.50-$12.50

  • Online Cash Register + eWallet

  • We take back all unsold merchandise

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Designed for Schools

What’s Included with the Holiday Shop

Each school receives a fully supported holiday shop experience, including flexible pricing options, digital tools, and free supplies.

Schools choose how the shop is priced, use the Online Cash Register and eWallet to manage purchases, and receive the materials needed to promote and run the shop. There is no upfront cost, and unsold gifts are returned after the shop closes.

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Gift Items

Over 120 gift items designed for elementary students.
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Free Supplies

Marketing and operational supplies included.
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Tools & Support

Online cash register, eWallet, training videos, and chairperson resources.
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New gift items announced for Spring 2026!

Kids Holiday Gift Shop

120+ Gifts Students Can Shop Independently

The holiday shop features over 120 gift items designed specifically for elementary students. Gifts are priced to be affordable and age-appropriate, allowing students to shop independently while staying within budget.

  • Over 120 gift items

  • Base Prices range from $0.50–$12.50

  • CPSIA compliant products
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Early Sign-Up Bonuses

Schools that sign up early may be eligible for early sign-up bonuses. These bonuses are designed to provide additional value and support for your holiday shop, with options that benefit both students and the school.

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Pricing Options for Schools

Choose a pricing option that fits your school’s goals. Schools select a markup that determines the retail prices students see and the profit the school earns. Natalie’s Holiday Shops allows schools to earn 0%–30% profit, with many schools choosing a 0%–20% range to keep prices affordable for families while still supporting school goals. Whether you're running a PTO fundraiser holiday shop or a PTA fundraiser holiday shop, our flexible pricing lets your school earn while keeping gifts affordable for families.

Digital Tools

Online Cash Register + eWallet

A simple, user-friendly online cash register and digital wallet solution that streamlines checkout and gives volunteers the tools they need to run the shop smoothly and confidently.

  • Online Register System for volunteers
  • eWallet /Dedicated Parent eWallet portal
  • Sales Reports
  • Compatible across all devices
  • Add and manage multiple Cashiers
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How It Works

A Simple, Supported Holiday Shop Experience

No upfront cost. Unsold gifts are returned after the shop closes.
1

Sign Up

Choose your shop dates and pricing option for the holiday season.

2

Receive Your Free Kit

Your promotional kit arrives mid-October with posters, parent letters, gift guide envelopes, training materials, and access to the online register.

3

Run the Shop

Gift items and supplies are shipped directly to your school. Volunteers use the online cash register and eWallet to manage purchases.

4

Close & Return

After the shop ends, unsold gifts are shipped back using prepaid return labels. An invoice is issued after the shop closes.

Quality Gift Items

A Gift Selection Students Can Shop Independently

The only difference between the two programs is the branding and marketing materials. All gift items, pricing options, register systems, and bonuses remain the same.

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Natalie’s Elf Shelf® Holiday Shop

This theme brings traditional holiday colors and classic seasonal design elements. Natalie’s Elf Shelf® supplies feature:

  • Traditional holiday color palette

  • Coordinated gift bags and envelopes

  • Elf Shelf® banners and promotional materials

  • Matching posters and marketing pieces

Designed for schools that prefer a classic holiday presentation.

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Natalie’s Giftland™ Holiday Shop

This theme features a bright, whimsical candy-land style presentation. Giftland™ supplies feature:

  • Vibrant purple, green, and gold design elements

  • Candy-inspired graphics and visuals

  • Giftland™ branded banners and marketing materials

  • Coordinated gift bags and envelopes

Designed for schools seeking a playful, non-traditional holiday look.

Resources

Resources for Chairpersons and Volunteers

Training, tools, and step-by-step resources designed to help chairpersons and volunteers run a successful holiday shop with confidence.

Training Videos
Chairperson Manual
FAQs
Contact Support
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A Meaningful Holiday Tradition

More Than a Holiday Shop

Natalie’s Holiday Shop Program partners with educators and parents to provide elementary-age students with a meaningful, real-world learning experience. Through hands-on participation, children learn important lessons in generosity, budgeting, and money management—while enjoying the excitement of shopping independently and secretly for gifts that will delight their family and friends.

Hosting a Natalie’s Holiday Shops is simple and stress-free for schools. We ship all gift items directly to the school, and volunteers or administrators easily set up the shop right on campus.

There is no upfront cost. We cover all shipping and supplies, so schools can focus on creating a fun and memorable experience. Each shop features high-quality gifts, free materials, and exclusive bonuses—making Natalie’s Holiday Shops one of the leading holiday shop programs in the industry.

Every year, we introduce new and exciting gift items, many of which are custom-designed by Natalie herself, ensuring a fresh, festive selection that students truly love.

More than just a holiday shop, Natalie’s Holiday Shops is a meaningful service project, proudly supporting schools and communities across the United States. Whether run as a school gift shop fundraiser or a no-cost service project, Natalie's gives every elementary school a stress-free, fully supported experience.

Natalie's is a leading school Christmas shop fundraiser and school gift shop fundraiser trusted by elementary school PTOs and PTAs nationwide."

Plan Ahead for the 2026 Holiday Season!

Schools that sign up early for the 2026 season are eligible for early sign-up bonuses.
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